Life launches a new online concept of trade fair
Life worked alongside WAMGROUP to create a web platform to stream the presentation of the new SAVECO product range.
Streaming has various uses in the business context. It can be an impromptu, event-specific initiative or fit into a wider communication strategy involving integrated activities in which streaming is just one, albeit important, element.
Life designed a web platform which enables:
- new product presentations to be live streamed to the global market;
- current and prospective clients to register for live events and access special content, technical documents, video galleries and dedicated tools;
- questions to be answered live in a one-to-one chat during the events.
The platform ensures maximum performance during live streaming, thanks in part to a real-time monitoring system which tracks metrics and assesses the need for additional resources or, alternatively, reduces overestimated ones. Errors and simple warnings are also monitored, such as user password errors.
Thanks to Life's support in the creation and design of the web platform, the streaming services and live chats, people from over 72 countries around the world took part in the event, together with nine speakers and a team of specialists who answered the public's many questions.