Better offer, higher profit: Mec3 Showcase Maker
The brief which Mec3 brought to Life was to help its clients with ice cream shops to make rational and more effective decisions when choosing the flavours for their showcases. Using specific marketing logic, focusing mainly on the seasons, we were able to balance the flavours to make them more appealing and therefore more profitable.
Life created an app for iPad which was designed to help agents advise their clients how to present their flavours for maximum effect in a simple and immediate manner, thanks to an analysis of user experience to ensure intuitive use.
The agent and shop manager choose the kind of showcase in the ice cream shop using the Mec3 Showcase Maker app and enter the available flavours, indicating the season. The app suggests the best assortment for the ideal showcase and the shop manager can decide whether or not to replace any flavours.