Design, integrate, sell. In the time it takes to have a coffee
Caffitaly is an Italian manufacturer of espresso machines and capsules which conducts the majority of its business online with the sale of its products. It came to Life for the strategic development of its digital platforms, namely its website, e-shop and app.
Building a fully integrated ecosystem with several technological infrastructures is a complex and highly structured task and one which called for all Life’s experience and expertise. It created a digital experience that is fast and user-friendly and delivered a positive return on online sales and brand awareness.
The Caffitaly website is integrated with its SAP management system, an external promotion engine, a cashback system, email marketing platform and the app.
The Caffitaly app fully integrates the e-shop and its application logic, it is easy to use and limited to the functions this kind of tool offers. The user experience is designed to be essential and intuitive, the design is clean, and the look and feel elegant, in line with the brand’s image. Users can make purchases in a couple of simple steps.