Life leads the field at the Tespi Awards 2022
Two of Life’s key partners, Trentingrana Gruppo Formaggi del Trentino and Caseificio Comellini, picked up yet more prizes at the 14th Tespi Awards 2022, held at the Cibus trade fair in Parma, taking home “Best trade press campaign” and “Best packaging of a self-service product” respectively.
The prizes recognising excellence were organised by the Tespi Mediagroup and awarded by a jury of 101 buyers in the mass retail sector, retail purchasing consortia, the normal trade sector and trade sector operators, representing all the leading distribution companies and brands in Italy. They award the efforts of companies which distinguished themselves in the design and implementation of marketing and communication activities in the 2021 calendar year
Life, chosen by Trentingrana Gruppo Formaggi del Trentino last year to manage its communication strategy, crafted and curated the “Rebels by nature” press, digital and TV campaign: the concept embodies the philosophy shared by all the member farmers and dairies, conveying their core values of respect, authenticity, transparency and attention for their local area.
Life has managed communication activities for Caseificio Comellini since 2019 and the restyling of its packaging is just one of the many highlights of this partnership: last year the integrated communication agency crafted a new identity for the brand and the entire product range, making both instantly recognisable with the tagline “Fresh cheeses from the Via Emilia"