Peter Andergassen is named new Head of the Media Unit

Peter Andergassen is named new Head of the Media Unit

Peter Andergassen has joined Life as Head of its Media Unit, bringing with him years of experience as a strategic and all-round consultant.

This high-profile appointment to the management team, thanks to his talent, expertise and extensive experience, will enhance the organisation and efficiency of the Life media centre in order to consolidate and develop the market.
A graduate in Business Administration from the Luigi Bocconi University in Milan, Andergassen has over twenty years’ experience in communication, holding positions of increasing responsibility at the leading agencies in the sector (Leo Burnett, UM (Interpublic Group), T&P, Dentsu).

His area of expertise is the development of traditional and digital media strategies to maximise advertising investment on different channels and hit the business growth targets of clients in a variety of fields, including the automotive, energy, banking and insurance, consumer electronics, personal care and food industries.

To build his digital competence, he obtained a “Professional Certificate in Digital Marketing” from the Kellogg Business School at Northwestern University in Evanston (Illinois) with top marks in October 2021.

Born in Bolzano but later settling in Milan, Andergassen is a native Italian and German speaker and is also fluent in English and French.

Peter Andergassen brings to Life years of solid experience and expertise as a strategic and all-round consultant, as he has managed communication for companies of different product categories and of different sizes, ranging from global businesses to Italian and international SMEs.

Alberto Tivoli, CEO of Life, and all the staff welcome Peter to the "Lifers".