ROBOQBO chooses Life as its communication partner
Life and ROBOQBO together. ROBOQBO, the leading Italian designer and manufacturer of machinery for the transformation and production of high-quality systems, including Qbo, the all-in-one, compact and patented transformation system which is exported to over 30 countries worldwide, has chosen Life to refresh its image and carve out a distinctive positioning for the brand, focusing mainly on digital communication.
The aim of the partnership is to build a coherent image and dedicated materials to communicate the design excellence and know-how ROBOQBO has built up, thanks to more than 40 years’ experience in the sector.
The first stage in the communication strategy began in March with an in-depth analysis of the positioning of the brand and a study of the key communication concept. The Life team then defined the digital strategy, including the social media strategy and management of Facebook and Instagram, two key tools to ensure the company connects with its target. It is now moving forward with its web marketing activities, including SEO and SEA.
Users will be engaged through a narrative which reflects the corporate mission and values - innovation, care, authenticity – and with continuous interaction with the company’s products and services. Special emphasis will be placed on the exclusive client training service it provides, which draws on the wealth of technical and technological knowledge built up and then shared by ROBOQBO over decades of experience.
“We chose Life for its ability to connect with our brand and because it recognised our need to introduce distinctive, innovative elements to our communication, which we hope will focus even more attention on our products and services" said Giuseppe Malavasi, Sole Director of ROBOQBO.