Lattanzio Kibs partners with Life for the WiFi Italia communication campaign

Lattanzio Kibs partners with Life for the WiFi Italia communication campaign

Life and Lattanzio KIBS, a hub of excellence offering integrated strategic consulting services to support the public sector, came together on the WiFi Italia project which involved the web, social media, press and radio, with the aim of promoting the digitalisation of citizens, in the villages as well as the cities.

The multimedia campaign organised by the Ministry of Economic Development "Let’s connect our squares, in the villages as well as the cities” is now on air.

This partnership has boosted awareness of the WiFi Italia project focusing on a new communication concept and a new visual identity.

Lattanzio KIBS and Life put together a team of communication experts, whose job it was to develop an integrated strategy. They began by updating the visual identity, rebranding the logo of the WiFi Italia project and restyling the website and then moved on to the definition of the creative content and the media planning of the communication campaign, also managing its press office.

The WiFi Italia campaign “Let’s connect our squares, in the villages as well as the cities” focuses on the concept of free WiFi in squares the length and breadth of Italy. Using iconic language which plays on the union of villages and cities in Italy, the campaign highlights the widespread availability of the service and the fact that citizens can connect to the Wifi.italia.it network in the most diverse of places, promoting the beautiful and extraordinary culture and nature found throughout Italy, but also emphasizing the importance of connectivity for all. The campaign kicked off on 16 November and will continue until the end of 2021.

THE MED ‘WIFI ITALIA’ PROJECT IN A NUTSHELL

Through a dedicated app citizens will be able to connect simply and free of charge to a free Wi-Fi network throughout Italy, with 9,589 hotspots in villages, towns and cities which have joined the project so far. In fact, 3,900 online subscriptions from Italian municipalities and hospitals have been received and 463,693 users have downloaded the app untill today.