Life delivers 100% digital events for Casa Optima.

LIFE COORDINATES A NEW STRATEGIC COMMUNICATION PROJECT FOR THE CASA OPTIMA GROUP, OVERSEEING THE STRATEGY, DEVELOPMENT, ORGANISATION AND PROMOTION OF THREE 100% DIGITAL EVENTS FOR ITS THREE MAIN COMPANIES: MEC3, GIUSO AND PERNIGOTTI MAESTRI GELATIERI ITALIANI.

Three different digital events - E-Vent for Mec3, Digital Event for Giuso and Un Nuovo Viaggio for Pernigotti Maestri Gelatieri Italiani – attracted thousands of people, including clients, partners and the trade press, just hours after they were launched online. A cutting-edge technological platform developed specially for the occasion engaged people all round the globe, with television programmes in seven different languages involving translators and voice actors from each country to ensure the language used was as current as possible.

Alberto Tivoli, CEO of Life, said: In today’s ever-evolving world, you must be able to break new ground and deliver unique offerings if you want to keep ahead of the game. This is what we do every day with Casa Optima, who has been a client of our communication agency for many years now”. 

Adopting an integrated multichannel approach, Life personalised the platform with layouts, product content, special features and a host of BTL material for each of the companies, conveying their unique features, history and know-how, all of them a symbol of Italian tradition and excellence throughout the world.