The Aceto Balsamico di Modena international digital campaign gets underway

Life has developed the creative concept of the international digital campaign for the Consortium for the protection of Balsamic Vinegar of Modena, currently scheduled for release in Germany.

The aim of the multi-format and multi-channel campaign developed by Life’s digital team is to strengthen the brand’s positioning on the international market: a single visual is used to convey all the quality, provenance and flavour of the Consortium’s balsamic vinegar.

The static and dynamic format of the campaign can be developed further and serve as a basis for other international campaigns in the future.