Trentingrana chooses Life to relaunch its brand.
Life won the three-year contract after the Consortium put out a request for proposal, with several different agencies pitching their ideas for its new communication strategy and creative concept. Its bid was successful thanks to its analytical and strategic approach, its use of tools to research the market and target audiences, and its global vision of this challenging project to relaunch the Consortium and the Gruppo Formaggi del Trentino.
Territory and pride are the two strategic assets the agency focused on when coming up with its new concept and web strategy, whose initial touchpoint will be the redesigned website.
The agency is already busy with the new TV ad which will be aired in September 2021.
Anna Rizzi, the company’s Marketing Manager, said: "This is an exciting time for the Trentingrana Consortium –Formaggi del Trentino Group and we are thrilled to be teaming up with LIFE as our communication partner. Both the owners and management team agreed on the appointment during the selection process. We are very happy with the partnership and are excited about the campaign the agency has come up with; we believe our new brand image has great potential in terms of brand perception and that the new media plan will help heighten awareness of Trentingrana – as well as our traditional cheeses and Trentino butter – among our target group."