Pescanova on TV for the first time with Life

Pescanova chooses life’s Proposal for its tv campaign which will air in the autumn. The frozen seafood brand teams up with life for its first major foray into communication.

After a successful pitch, Life has been chosen by Pescanova to develop its communication and brand awareness strategy which, for the first time, will focus on television advertising. The 15” and 30” TV ads will narrate the quality, variety and freshness of the many products in the Pescanova range. 

Thanks to its integrated and analytical approach, which included analysing the target group and consumer trends, and its comprehensive, impactful creative proposals, Life stood out as the partner of choice to accompany the brand in its first foray into nationwide communication.