Caseificio Comellini wins “Best campaign”
This important award is a source of great satisfaction for Comellini and Life who, two years ago, teamed up to communicate the dairy’s close ties with the local area and develop a new image and narration to convey the many fragrances, flavours and customs of the fresh cheeses produced along the Via Emilia.
On 2 September 2020 at the CIBUS trade fair in Parma, Luca Comellini, CEO of Caseificio Comellini SpA, collected the award, expressing his immense satisfaction: “Today our work, inspired by our local area, the freshness of the products and the wholesomeness of the ingredients, has been rewarded.” – He went on – “We wanted to inject new life into the brand, packaging and communication, narrating a story that is over 50 years old and a journey we have embarked on to preserve the excellence of the food and wine of Emilia-Romagna, famous in Italy and throughout the world”.
The team at Life has been working with Comellini for two years to promote the brand and its dairy products. As well as developing a new brand identity and the packaging of the entire product range, featuring an instantly recognisable and original look and the tagline “Fresh cheeses from the Via Emilia”, it also curates the brand’s social media activities. This has been possible thanks to the expansion of Life’s Digital Unit and its work to maximise and optimise the dairy’s online presence and investments on these and other channels: the launch of the new corporate website, Facebook page and Instagram profile and a new digital strategy have allowed Caseificio Comellini to connect with its online public, building a solid and faithful community.