Metalcastello, a local business with multinational reach
Media Relations & Digital PR
Life worked alongside Metalcastello, a leading manufacturer of gears for mechanical transmissions in many manufacturing sectors, providing assistance primarily with the press office and media relations.
Working closely with the CEO of the company which is headquartered in Castel di Casio in the province of Bologna but operates worldwide through the multinational industrial group CIE Automotive, we managed all press office activities to raise the profile of this company which is enjoying rapid growth both home and abroad in order to consolidate awareness and strengthen relations with all its stakeholders.
One of the most important contributions of the press office was in recruitment: due to continuous expansion, the multinational needed to heighten its visibility to attract talented young people to its headquarters in Castel di Casio.
Our media relations team worked systematically to create a solid network of contacts which brought the company into the public eye, including targeted interviews with the CEO: in over 4 years working together, we published more than 150 articles in the local, national and trade press.