New members join CEO Alberto Tivoli on the board of Life.
Both managers will support CEO Alberto Tivoli in the development and strategies of the integrated and digital communication agency.
Alessandro Renzi has over 20 years’ experience in some of the most prestigious and important national and international companies in the media, publishing and communication sectors, such as Publitalia’80 and Discovery Italia, where he held positions of responsibility in sales and strategic management and marketing. Over the years he has also become an expert in strategic implementation and business development, embracing innovation and integrated, cross-media evolution in the publishing, technology and advertising industries.
Alessandro Renzi, Head of Sales & Media, stated: “I’m ready for this new professional adventure, which comes at a time when the world of communication is undergoing great change. Life offers a complete range of services, with a multi-dimensional approach and a reputation for the highest professional standards and I’m excited about the challenges that await us and the different projects we will develop together”.
With thirty years’ experience in strategic communication and reputation positioning, Vico Bertaglia was CEO of Segest Spa from 1996 to 2015 and then, as a freelance professional, he strategically coordinated the public relations and online and offline communication activities for many businesses and associations. He has acted as a long-term consultant for many groups and companies including Autostrade per l’Italia, Enel, Gruppo Hera, Terna, Sogin, Fico Eataly World, Gruppo Delta and Tper.
Vico Bertaglia, Partner Life, had this to say: "The decision to become a Partner at Life and join the board was prompted by the quality of the innovative projects its CEO, Alberto Tivoli, has in the pipeline, all projects ready for development with its network of extremely high-profile partners. They are industrial projects concerning the field of communication, especially digital communication, as well as the field of research and technologies applied to the media. By bringing my experience to a prestigious communication agency like Life, with its many professionals, I can be part of a great challenge and I love working on ambitious projects that aim for tangible results”.